00967cam a22002774a 4500 OSt 20251105151659.0 9780030352713 (Hardcover) NUST NUST eng NUST rda HF5415.123 SHI Shimp, Terence A. Author Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp. Sixth edition. Mason : Thomson, ©2003. xxi, 650 pages : Illustrations ; 29 cm. rdacontent text txt rdamedia unmediated n rdacarrier volume nc Includes bibliographical references and index. Communication in marketing. Sales promotion. Advertising. Direct marketing. BOOKS HF SHI lcc Sixth edition. HF5415.123 0 135111 135111 0 0 LCC 0 1 NFIC MAIN MAIN GEN 2025-11-05 Book Aid International 80.00 0 HF5415.123 SHI 92004014427 2025-11-05 15:21:38 36742 80.00 2025-11-05 BOOKS Donation 0 0 LCC 0 1 NFIC MAIN MAIN GEN 2025-11-05 Book Aid International 80.00 0 HF5415.123 SHI 92004014376 2025-11-05 15:24:27 36862 80.00 2025-11-05 BOOKS Donation 0 0 LCC 0 1 NFIC MAIN MAIN GEN 2025-11-05 Book Aid International 80.00 0 HF5415.123 SHI 92004014063 2025-11-05 15:26:14 36755 80.00 2025-11-05 BOOKS Donation