TY  - BOOK
AU  - Kurtz,David L.
AU  - Clow, Kenneth E.
TI  - Services marketing
SN  - 0471180343 (pbk.)
PY  - 1998///
CY  - New York
PB  - John Wiley & Sons
KW  - Professions
KW  - Marketing
KW  - Service industries
N1  - Includes index; Includes bibliographical references
ER  -