00588cam a2200193 a 4500008004100000020002200041100002000063245006200083260004200145300003500187500002000222504004100242650002800283650003500311700002100346003000100367005001700368040000900385                                          a0471180343 (pbk.)1 aKurtz, David L.10aServices marketing /cDavid L. Kurtz and Kenneth E. Clow.  aNew York :bJohn Wiley & Sons,c1998.  axxii, 570 p. :bill. ;c23 cm.  aIncludes index.  aIncludes bibliographical references. 0aProfessionsxMarketing. 0aService industriesxMarketing.  aClow, Kenneth E.20230123125048.0  cNUST