Kurtz, David L. <br/><br/>
Services marketing / 
David L. Kurtz and Kenneth E. Clow. 
 - New York :  John Wiley & Sons,  1998. 
 - xxii, 570 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0471180343 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing.<br/>Service industries--Marketing.