Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Leslie Lazar Kanuk. 
 - 5rd ed. 
 - Englewood Cliffs :  Prentice-Hall,  1987. 
 - xix, 684p :  ill. (some col.) ;  25 cm. 
<br/><br/> Includes Index. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>013082190X (pbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing).