TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Estep,M.Frances
AU  - Kanuk, Leslie Lazar.
TI  - Consumer behavior: test item file 
SN  - 0135970067 (pbk.)
PY  - 1997///
CY  - Upper Saddle River
PB  - Prentice Hall International
KW  - Consumer behavior
KW  - Motivation research (Marketing)
ER  -