Williams, Keith C. <br/><br/>
Behavioural aspects of marketing / 
Keith C. Williams. 
 - Oxford :  Butterworth-Heinemann on behalf of the Chartered Institute of Marketing,  1981. 
 - ix, 235 p. ;  24 cm. 
 - The marketing series.  .
<br/><br/> Includes index.  Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0750606088 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.