TY  - BOOK
AU  - O'Guinn,Thomas C.
AU  - Allen,Chris T.
AU  - Semenik,Richard J.
TI  - Advertising
SN  - 0538869089 (hbk. )
PY  - 1997///
CY  - Cincinnati
PB  - South-Western College Pub.
KW  - Advertising
N1  - Includes index; Includes bibliographical references
ER  -