O'Guinn, Thomas C. <br/><br/>
Advertising / 
Thomas C. O'Guinn, Chris T. Allen and  Richard J. Semenik. 
 - Cincinnati :  South-Western College Pub.,  1997. 
 - xlvi, 623 p. :  ill. (some col.), +maps ;  29 cm.  
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0538869089 (hbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.