Mercer, Alan. <br/><br/>
Implementable marketing research / 
Alan Mercer. 
 - New York :  Prentice Hall,  1991. 
 - xiv, 165p. :  ill. ;  23cm. 
 - Systems Science Management. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0134575326 (pbk.) 
<br/><br/><label>Subjects--Index Terms: </label>Market research.