Principles of marketing / 
Philip Kotler... [et al.] 
 - 2nd European ed. 
 - London :  Prentice Hall,  1999. 
 - xxiii, 1031 p. :  col. ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0132622548 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.