TY  - BOOK
AU  - Russell,J.Thomas
AU  - Lane,W.Ronald
TI  - Kleppner's advertising procedure
SN  - 0130328774 (hbk.)
PY  - 2002///
CY  - Upper Saddle River, N.J.
PB  - Pearson Education
KW  - Advertising
N1  - Includes index; Includes bibliographical references
ER  -