Russell, J. Thomas. <br/><br/>
Kleppner's advertising procedure / 
J. Thomas Russell, W. Ronald Lane. 
 - 15th ed. 
 - Upper Saddle River, N.J. :  Pearson Education,  c2002. 
 - xix, 697 p. :  col. ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0130328774 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.