@book{134766,
	author = {Russell, J. Thomas. and Lane, W. Ronald.},
	title = {Kleppner's advertising procedure /},
	publisher = {Pearson Education,},
	year = {c2002.},
	address = {Upper Saddle River, N.J. :},
	edition = {15th ed.},
	note = {Includes index.}
}