Jeannet, Jean-Pierre. <br/><br/>
Global marketing strategies / 
Jean-Pierre Jeannet, H. David Hennessey. 
 - 5th ed. 
 - Boston :  Houghton Mifflin,  c2001. 
 - xxi, 762 p. :  col. ill. ;  24 cm. 
<br/><br/> Includes indexes. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0618071881 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management--Case studies.