TY  - BOOK
AU  - Mowen,John C.
TI  - Consumer behavior
SN  - 0023846011 (hbk.)
PY  - 1990///
CY  - New York
PB  - Macmillan Pub Co.
KW  - Consumers
KW  - United States
N1  - Includes bibliographies; Includes indexes
ER  -