Mowen, John C. <br/><br/>
Consumer behavior / 
John C. Mowen. 
 - 2nd ed. 
 - New York :  Macmillan Pub Co. ,  1990. 
 - xviii, 814 p. :  ill (some col.) ;  25 cm. 
<br/><br/> Includes bibliographies.  Includes indexes. 
<br/><br/><label>ISBN: </label>0023846011 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--United States.