Business marketing / 
Andrew C. Gross. 
 - Boston :  Houghton Mifflin,  c1993. 
 - xxi, 763 p.[various pagings] :  ill. (some col.) ;  24 cm. 
<br/><br/> Includes index 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0395560837(hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.12  / GRO