TY  - BOOK
AU  - Rothschild,Michael L.
TI  - Advertising: from fundamentals to strategies 
SN  - 0669072133 (hbk.)
PY  - 1987///
CY  - Lexington
PB  - D.C. Heath
KW  - Advertising
KW  - Management
N1  - Includes index; Includes bibliographical references
ER  -