Rothschild, Michael L. <br/><br/>
Advertising :  from fundamentals to strategies / 
Michael L. Rothschild. 
 - Lexington :  D.C. Heath,  c1987. 
 - xviii, 776 p. :  ill. (some col.) ;  27 cm. 
<br/><br/> Includes index 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0669072133 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management.<br/>Advertising.