TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
TI  - Strategic marketing problems: cases and comments 
SN  - 0130276618 (hbk.)
PY  - 2000///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Marketing
KW  - Decision making
KW  - Case studies
N1  - Includes index; Includes bibliographical references
ER  -