Kerin, Roger A. <br/><br/>
Strategic marketing problems :  cases and comments / 
Roger A. Kerin, Robert A. Peterson. 
 - 9th ed. 
 - Upper Saddle River :  Prentice Hall,  c2000. 
 - xiii, 729 p. :  ill. ;  29 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0130276618 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.--Decision making