@book{134715,
	author = {Hawkins, Del I. and Best, Roger J.},
	title = {Consumer behavior :},
	publisher = {Irwin/McGraw Hill,},
	year = {c2004.},
	series = {The Irwin/McGraw-Hill series in marketing.},
	address = {Boston :},
	edition = {9th ed.},
	note = {Includes index.}
}