TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong, Gary.
TI  - Principles of marketing
SN  - 0130961906 (pbk.) 
PY  - 1999///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Marketing
N1  - Includes index; includes bibliographical references
ER  -