01002nam a2200301 a 4500 0030211131 (hbk.) MAIN HF5415.123 SHI Shimp, Terence A. Advertising promotion: supplemental aspects of intergrated marketing communications/ Terence A. Shamp. 5th ed. Fort Worth : Dryden Press, c2000. xxix, 674 p. : ill. (some col.) ; 29 cm. The Dryden Press series in marketing. Includes bibliographical references. Includes index. Communication in marketing. Sales promotion. Advertising. Direct marketing. Shimp, Terence A. Promotion management & marketing communications. .b10157943 08-10-10 08-03-05 20230123125036.0 NUST BOOKS HF5415.123 SHI 134684 134684 2023-01-23 00:00:00 0 HF5415.123 SHA 92004013679 80.00 2023-01-23 BOOKS 0 LCC 0 0 NFIC 0 MAIN MAIN GEN 2023-01-23 80.00