00987nam a2200277 a 4500 OSt 20251105143916.0 9780030211133 (Hardcover) NUST NUST eng NUST rda HF5415.123 SHI Shimp, Terence A. Author Advertising promotion : supplemental aspects of intergrated marketing communications / Terence A. Shamp. Fifth edition. Fort Worth : Dryden Press, ©2000. xxix, 674 pages : Illustrations ; 29 cm. rdacontent text txt rdamedia unmediated n rdacarrier volume nc Includes bibliographical references and index. Communication in marketing. Sales promotion. Advertising. Direct marketing. BOOKS HF SHI lcc Fifth edition. HF5415.123 SHI 0 134638 134638 0 0 LCC 0 1 NFIC MAIN MAIN GEN 2023-01-23 Book Aid International 80.00 0 HF5415.123 SHA 92004013703 2023-01-23 00:00:00 36507 80.00 2023-01-23 BOOKS Donation 0 0 LCC 0 1 NFIC MAIN MAIN GEN 2025-11-05 Book Aid International 80.00 0 HF5415.123 SHI 92004013994 2025-11-05 14:48:03 36760 80.00 2025-11-05 BOOKS Donation 0 0 LCC 0 1 NFIC MAIN MAIN GEN 2025-11-05 Book Aid International 80.00 0 HF5415.123 SHI 92004013587 2025-11-05 14:48:50 36592 80.00 2025-11-05 BOOKS Donation 0 0 LCC 0 1 NFIC MAIN MAIN GEN 2025-11-05 Book Aid International 80.00 0 HF5415.123 SHI 92004013704 2025-11-05 14:49:25 36643 80.00 2025-11-05 BOOKS Donation 0 0 LCC 0 1 NFIC MAIN MAIN GEN 2025-11-05 Book Aid International 80.00 0 HF5415.123 SHI 92004013949 2025-11-05 14:50:07 36759 80.00 2025-11-05 BOOKS Donation 0 0 LCC 0 1 NFIC MAIN MAIN GEN 2025-11-05 Book Aid International 80.00 0 HF5415.123 SHI 92004013658 2025-11-05 14:50:45 36479 80.00 2025-11-05 BOOKS Donation