Shimp, Terence A. <br/><br/>
Advertising promotion :  supplemental aspects of intergrated marketing communications / 
Terence A. Shamp. 
 - Fifth edition. 
 - Fort Worth :  Dryden Press,  ©2000. 
 - xxix, 674 pages :  Illustrations ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780030211133 (Hardcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion.<br/>Advertising.<br/>Direct marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123 SHI