Advertising promotion supplemental aspects of intergrated marketing communications Shimp, Terence A. creator text Fort Worth Dryden Press c2000 5th ed. monographic
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xxix, 674 p. : ill. (some col.) ; 29 cm. Terence A. Shamp. Includes index. Includes bibliographical references. Communication in marketing Sales promotion Advertising Direct marketing The Dryden Press series in marketing Promotion management & marketing communications Shimp, Terence A. 0030211131 (hbk.) 20230123125034.0