00829nam a2200241 a 4500008004100000020002200041100002200063245010900085250001200194260004000206300004700246440004200293504004100335500002000376650003200396650002100428650001700449650002200466700007200488003000100560005001700561040000900578                                          a0030211131 (hbk.)1 aShimp, Terence A.  aAdvertising promotion:bsupplemental aspects of intergrated marketing communications/cTerence A. Shamp.  a5th ed.  aFort Worth :bDryden Press,cc2000.  axxix, 674 p. :bill. (some col.) ;c29 cm.  aThe Dryden Press series in marketing.  aIncludes bibliographical references.  aIncludes index. 0aCommunication in marketing. 0aSales promotion. 0aAdvertising. 0aDirect marketing.1 aShimp, Terence A.tPromotion management & marketing communications.20230123125034.0  cNUST