Palmer, Adrian. <br/><br/>
Principles of services marketing / 
Adrian Palmer. 
 - 3rd ed. 
 - London :  McGraw-Hill,  c2001. 
 - xvi, 516 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0077097483 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Service industries--Marketing.