@book{134593,
	author = {Belch, George E. and Michael A. Belch.},
	title = {Advertising and promotion :},
	publisher = {Irwin McGraw-Hill,},
	year = {1998.},
	series = {TheIrwin/McGraw-Hill Series in Marketing.},
	address = {Boston :},
	edition = {4th ed.},
	note = {Includes index.}
}