TY  - BOOK
AU  - Shy,Oz
TI  - How to price: a guide to pricing techniques and yield management 
SN  - 9780521715645 (pbk.)
PY  - 2008///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Pricing
KW  - Mathematical models
N1  - Includes index; Includes bibliographical references
ER  -