00520nam a2200169 a 4500008004100000020002200041245008600063260003900149300003700188504004100225500002000266650001700286700002000303003000100323005001700324040000900341                                          a0131676602 (pbk.)10aAdvertising :bPrinciples and Effective IMC Practice /cWilliam Wells... [et al.]  aSingapore :bPrentice Hall,c2007.  axxxiii, 650 p. :bill. ;c28 cm.  aIncludes bibliographical references.  aIncludes index. 0aAdvertising.  aWells, William.20230123125023.0  cNUST