Advertising :  Principles and Effective IMC Practice / 
William Wells... [et al.] 
 - Singapore :  Prentice Hall,  2007. 
 - xxxiii, 650 p. :  ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0131676602 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.