Hastings, Gerard. <br/><br/>
Social marketing :  why should the Devil have all the best tunes? / 
Gerard Hastings. 
 - Amsterdam :  Elsevier/Butterworth-Heinemann,  2007. 
 - xvii, 367 pages:  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780750683500 (paperback.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.
<br/><br/><label>LC Class. No.: </label>HF5414.37 HAS