Michael, Alex. <br/><br/>
Marketing through search optimization :  how people search and how to be found on the web / 
Alex Michael and Ben Salter. 
 - Amsterdam :  Elsevier,  2008. 
 - 2nd ed. xiv, 236 p. :  some col ill. ;  25 cm. 
<br/><br/> Includes index.  Includes index. 
<br/><br/><label>ISBN: </label>9780750683470 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Search optimization.