TY  - BOOK
AU  - Gilmore,Fiona
TI  - Brand warriors: corporate leaders share their winning strategies 
SN  - 0006388922 (pbk.)
PY  - 1997///
CY  - London
PB  - HarperCollinsBusiness
KW  - Brand name products
KW  - Management
KW  - Case studies
N1  - Includes index
ER  -