Brand warriors :  corporate leaders share their winning strategies / 
edited by Fiona Gilmore. 
 - London :  HarperCollinsBusiness,  1997. 
 - xiv, 263 p. :  ill. ;  20 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0006388922 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Brand name products--Management--Case studies.