TY  - BOOK
AU  - K�ung,Lucy
TI  - Strategic management in the media: from theory to practice 
SN  - 9781412903134 (paperpack)
PY  - 2008///
CY  - Los Angeles
PB  - SAGE
KW  - Mass media
KW  - Management
KW  - Strategic planning
N1  - Includes Index; Includes bibliographical references
ER  -