K�ung, Lucy. <br/><br/>
Strategic management in the media :  from theory to practice / 
Lucy K�ung. 
 - Los Angeles  SAGE,  2008. 
 - 248 p. :  ill. ;  25 cm. 
<br/><br/> Includes Index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781412903134 (paperpack) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management.<br/>Strategic planning.