Burgers, Willem. <br/><br/>
Marketing revealed :  challenging the myths / 
Willem Burgers. 
 - New York :  Palgrave Macmillan,  ©2008 
 - xiv, 192 pages ;  25 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780230537149 (hardcover.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 BUR