Book marketing and promotion
a handbook of good practice
Zell, Hans M., author.
creator
International Network for the Availability of Scientific Publications
text
Oxford
INASP
2001
monographic
xv, 366 pages : illustrations ; 30 cm.
Hans M. Zell ; with case studies by Bridget Impey ; Victor Nwankwo ; Mary Jay & Ros Sherwin ; Urvashi Butalia ; Ian Randle ; Linda Crowl & Don Long.
Includes index.
Includes bibliographical references.
Books
Marketing
Books
Marketing
Case studies
Publishers and publishing
Marketing
Publishers and publishing
Marketing
Case studies
0952298996 (paperback)
NUST
20230123124943.0