@book{132900,
	author = {Jeannet, Jean-Pierre. and Hennessey, Hubert D.},
	title = {Global marketing strategies /},
	publisher = {Houghton Mifflin,},
	year = {1992.},
	address = {Boston :},
	edition = {2nd ed , international student ed.},
	note = {Includes index.}
}