Researching communications :  a practical guide to methods in media and cultural analysis / 
David Deacon ... [et al.] 
 - New York :  Hodder Arnold ,  1999. 
 - x, 427 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0340596856 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication.<br/>Mass media.