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  <titleInfo>
    <title>Library management and marketing in a multicultural world</title>
    <subTitle>proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006</subTitle>
  </titleInfo>
  <name type="conference">
    <namePart>IFLA Management and Marketing Section Conference (2006 : Shanghai, China)</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Mullins, James L.</namePart>
  </name>
  <name type="corporate">
    <namePart>International Federation of Library Associations and Institutions</namePart>
    <namePart>Management and Marketing Section.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">M�unchen</placeTerm>
    </place>
    <publisher>Saur</publisher>
    <dateIssued>2007</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xvi, 366 p. : ill. ; 22 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">edited by James L. Mullins.</note>
  <note>Includes bibliographical references.</note>
  <subject authority="lcsh">
    <topic>Library administration</topic>
    <topic>Congresses</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Libraries</topic>
    <topic>Marketing</topic>
    <topic>Congresses</topic>
  </subject>
  <relatedItem type="series">
    <titleInfo>
      <title>IFLA publications, 125</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">9783598220326 (hbk.)</identifier>
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