TY  - BOOK
AU  - Pelsmacker,Patrick de
AU  - Geuens,Maggie
AU  - Bergh,Joeri Van den
TI  - Marketing communications: a European perspective 
SN  - 9780273706939 (pbk.)
PY  - 2007///
CY  - Harlow, England
PB  - Prentice Hall/Financial Times
KW  - Communication in marketing
KW  - Europe
KW  - Advertising
N1  - Includes index; Includes bibliographical references
ER  -