TY  - BOOK
AU  - Hill,Mark E.
TI  - Marketing strategy: the thinking involved 
SN  - 9781412987301 (pbk.)
PY  - 2013///
CY  - Los Angeles
PB  - SAGE
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes index; Includes bibliographical references
ER  -