Hill, Mark E. <br/><br/>
Marketing strategy :  the thinking involved / 
Mark E. Hill. 
 - Los Angeles :  SAGE,  c2013. 
 - xxiv, 335 p. :  ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781412987301 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.