Product-country images
impact and role in international marketing
Papadopoulos, N.G.
Heslop, Louise.
text
New York
International Business Press
c1993
monographic
xxvi, 477 p. : ill. ; 22 cm.
Nicolas Papadopoulos, Louise A. Heslop, editors.
Includes index
Includes bibliographical references.
Marketing
Consumers' preferences
Cross-cultural studies
Country of origin.
156024237X (pbk.)
20230123122247.0