<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00876nam a2200265 a 4500</leader>
  <controlfield tag="008">                                        </controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">156024237X (pbk.)</subfield>
  </datafield>
  <datafield tag="049" ind1=" " ind2=" ">
    <subfield code="a">MAIN</subfield>
  </datafield>
  <datafield tag="090" ind1=" " ind2=" ">
    <subfield code="a">HF5415.122</subfield>
    <subfield code="b">PRO</subfield>
  </datafield>
  <datafield tag="245" ind1="0" ind2="0">
    <subfield code="a">Product-country images :</subfield>
    <subfield code="b">impact and role in international marketing /</subfield>
    <subfield code="c">Nicolas Papadopoulos, Louise A. Heslop, editors.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New York :</subfield>
    <subfield code="b">International Business Press,</subfield>
    <subfield code="c">c1993.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxvi, 477 p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">22 cm.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Includes index</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Consumers' preferences</subfield>
    <subfield code="x">Cross-cultural studies.</subfield>
  </datafield>
  <datafield tag="653" ind1="0" ind2=" ">
    <subfield code="a">Country of origin.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Papadopoulos, N.G.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Heslop, Louise.</subfield>
  </datafield>
  <datafield tag="907" ind1=" " ind2=" ">
    <subfield code="a">.b10153433</subfield>
    <subfield code="b">08-06-17</subfield>
    <subfield code="c">23-02-05</subfield>
  </datafield>
  <controlfield tag="003"></controlfield>
  <controlfield tag="005">20230123122247.0</controlfield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="c">NUST</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BOOKS</subfield>
    <subfield code="k">HF5415.122</subfield>
    <subfield code="m">PRO</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">130584</subfield>
    <subfield code="d">130584</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="r">2023-01-23 00:00:00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF5415.122 PAP</subfield>
    <subfield code="p">92004042402</subfield>
    <subfield code="v">80.00</subfield>
    <subfield code="w">2023-01-23</subfield>
    <subfield code="y">BOOKS</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">LCC</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">NFIC</subfield>
    <subfield code="0">0</subfield>
    <subfield code="a">MAIN</subfield>
    <subfield code="b">MAIN</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2023-01-23</subfield>
    <subfield code="g">80.00</subfield>
  </datafield>
</record>
